In this inspiring and idea-packed session, you'll hear how three innovative organizations are using data, technology, and market research to improve decision-making, uncover audience needs, and grow membership. Learn how the Museum of Contemporary Art San Diego redesigned its membership program and marketing strategy to intentionally engage new audiences, how Longwood Gardens discovered an opportunity to cultivate multi-membership buyers, and how the Denver Botanic Gardens has gone touchless with its new mobile app. Presenters will share how they are leveraging data, technology, and a splash of good old-fashioned creativity to better meet visitor and member needs. Bringing insights from the broader museum field, researcher and author Rosie Siemer will discuss the trends shaping the future of membership. Find out why advance ticketing is critical to membership, how digital member cards are improving the member experience, and why personas drive a more actionable audience development strategy.
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Presenters:
Rosie Siemer, Founder + CEO at FIVESEED;
Casey Hill, Associate Director of Membership, Visitor and Volunteer Services at Denver Botanic Gardens;
Melissa Dietrich, Associate Director, Membership at Longwood Gardens;
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Public Engagement Track sponsored by The Great Grow Along
In this inspiring and idea-packed session, you'll hear how three innovative organizations are using data, technology, and market research to improve decision-making, uncover audience needs, and grow membership. Learn how the Museum of Contemporary Art San Diego redesigned its membership program and marketing strategy to intentionally engage new audiences, how Longwood Gardens discovered an opportunity to cultivate multi-membership buyers, and how the Denver Botanic Gardens has gone touchless with its new mobile app. Presenters will share how they are leveraging data, technology, and a splash of good old-fashioned creativity to better meet visitor and member needs. Bringing insights from the broader museum field, researcher and author Rosie Siemer will discuss the trends shaping the future of membership. Find out why advance ticketing is critical to membership, how digital member cards are improving the member experience, and why personas drive a more actionable audience development strategy.
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Presenters:
Rosie Siemer, Founder + CEO at FIVESEED;
Casey Hill, Associate Director of Membership, Visitor and Volunteer Services at Denver Botanic Gardens;
Melissa Dietrich, Associate Director, Membership at Longwood Gardens;
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Public Engagement Track sponsored by The Great Grow Along
Pavillion West CommUNITY of Gardens: 2022 Annual Conference lchance@publicgardens.orgTechnical Issues?
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